Upflowy Secures USD$4 Million Seed Funding Round

Upflowy, a drag and drop tool to build and optimize personalized web experiences, today announced it raised $4M USD in funding, bringing its total funding amount to over $5M. San Francisco VC fund Counterpart Ventures led the round, the first deal that the 2018 founded VC fund has made in Australia. The fund will help Upflowy continue its rapid growth by expanding into the US. Counterpart’s proven experience supports B2B SaaS products that scale customer acquisition. The oversubscribed funding round received attention from all around the world and saw all pre-seed investors return, including Tidal, Global Founders Capital, Black Nova & Antler. With this raise, the company will grow its Australian and US teams to address the demand from its growing customer base.

Upflowy.com empowers anyone to easily create engaging sign-up and onboarding flows, and to optimize sales lead funnels as a foundational platform to improve conversion rates. For too long, businesses have been dependent on development or engineering teams that are consumed with improving the product and don’t have time to support marketing endeavors. Upflowy’s step-by-step data collection means the visualization and understanding of customer drop off becomes a lot clearer -- paving the way for experimentation and optimization. Upflowy’s platform allows marketers to keep users interested and engaged, while informing and setting expectations. Hundreds of businesses now rely on Upflowy to optimize their web experiences.

“The Australian tech scene is driving innovation globally -- Upflowy was born out of this growing market of talent,” said Guillaume Ang, co-founder and CEO, Upflowy. “We are already active and tested on a global stage to provide the validation of our platform. A sign-up flow is often the first interaction a prospective customer has with a business, and we are the first to make it easy to create and take them live -- improving the flow of information and ultimately ensuring prospects can be moved through the funnel in a smarter way.”