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3 Comments

Use complementary products to boost your main product

  1. 2

    But shouldn't loose focus and create several subpar products, ending with making the main product subpar as well.

    1. 1

      True, I think the best case scenario is that you're a retailer and sell several brands. So you can 'use' ones that you are less about to put focus on the main one.

      Or you can use products of 3rd parties (maybe taking an affiliate commission for them) to 'support' your own product on your website, if it has complementary products

  2. 2

    This comment was deleted 3 years ago.

    1. 2

      The TV accessories examples is spot on!

      Perhaps for digital products you could test recommending supporting/complementary around your main product when you're promoting it on your website. For example, if you're selling a newsletter analytics tool, you can also recommend some newsletter referral programs even if they are not yours.

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