Use political ads as an opportunity to study pro copywriting!

Learning the basics of copywriting has changed how I see the world. I notice copy everywhere now, but especially in the political ads that have been everywhere lately. They annoyed me at first, but then I realized that they are great opportunities to study copy written by the pros.

This is something that's uniquely cool about learning copywriting -- it's so easy to find professional copy to learn from. By its very nature, it's everywhere and is highly visible. Unlike other fields, it is impossible to obfuscate "advanced" techniques. At the end of the day it's "just" words, and once they're out there, they're out there.