I came across some great examples of how quiz funnels are scoring brands lead sign ups and wanted to share.
Why use Quiz Funnels?
→ Quizzes are a fun and engaging lead grab for potential customers.
→ They are a quick way to get more information on potential customers.
→ You can segment users based on their quiz answers.
→ You can then recommend specific products for different segments.
→ They convert extremely well if you help your audience learn something about themselves
How does it work?
Ensure your quiz answers a question that your target audience is actually concerned about.
Here is a great example from Ramit Sethi
→ eg: SaaS — “How much money are could you save using this automation? Take our quiz to find out.”
→ Personal Development — “Take this quiz to see how productive you are and get a free productivity checklist”
→ E-commerce — “Find the perfect gift for your girlfriend + 15% Off (Free Quiz)”
Warby Parker use Quiz Funnels to great effect, allowing customers to pick bespoke glasses.
The quiz funnel qualifies them as a lead and allows you to segment them on your email list.
Two key factors to remember when creating your Quiz:
Have you ever used quiz funnels for lead generation before?