Use second-order pain points in your content marketing
https://www.animalz.co/blog/second-order-pain-points/
It's generally a good idea to write about pain points that your product solves for users. But sometimes users are different from buyers. Or the pain points don't get traffic. Or you just run out pain points to write about.
Zoom out a bit and write about second-order pain points.
I'm always try to niche down on my content but I guess this doing this here and there could help.
Make a lot of sense — and helpful for people like me who run out of content ideas. Thanks!