Use the Fake Door Test to validate your SaaS product before building it.

Time to market and product-market-fit are two key elements that can break your SaaS product. Fake door tests are one of the many different validation strategies you can use to test your ideas before building them and releasing them into the real world.

What is it 🤔 ?

You show potential users a mockup of the product feature with a call to action (CTA) instead of the real working feature.

What do you need 📝 ?

1. A Product hypothesis - A clear problem statement of the product/feature

2. Value proposition - The benefit/value the customer will get using your feature

3. Landing Page build tools - Unbounce, Instapage,carrd

4. Landing page Copy - To avoid customer confusion and negative responses, it is essential to have a safe and straightforward, well-written copy

5)Tools to measure - Google Analytics, Amplitude, Mix panel, hotjar

How to perform the test 🤔 ?

1. Build - It takes 4- 8 hours to build a landing page, depending on your comfort with the tools

2. Drive - Give the paid advertising platforms at least two to three weeks to generate visitor traffic by sample size. If you are using social media ,the more significant the social media account, the more opportunities for promotion.

3)Evaluate - Use event tracking pixels to validate the number of clicks and sign-ups you get.

4. Conclude - Pick your winner or loser based on the user interest and conversion rate

Key things to consider 👇

✔️Don’t overcommit - Try to test a single feature or hypothesis to avoid user aversion

✔️Market - Identify 2 or 3 needs to validate the idea, not just 1

✔️Sample size - Use a good sample size to validate the outcome ( Recommended range 200 - 500 requests)

DM on Twitter-@GrwthPartner if you want some help with Idea validation, product-market fit or growth. Happy to Help!