Used GIPHY to launch branded weather GIFs, hit 15K+ views in 3 days. Here’s how:

I’m the founder of Brzzy Weather, and recently tested a new growth idea: I launched a series of custom weather GIFs on GIPHY.

The result? 15,000+ views in just 3 days.

Some quick lessons for anyone exploring alternative distribution:

GIPHY = visual SEO. People are already searching for “hot,” “storm,” “rainy day” GIFs. You can meet them there.

Branded GIFs aren’t just for marketing, they’re for discovery. Mine are being used in iMessage, TikTok stories, Instagram, etc.

It only took a few assets and smart tagging. We leaned into relatable moments instead of just logo slaps.

If you’re building something fun, visual, or emotion driven: GIFs might be an underrated surface.

Happy to answer questions on process, tagging, or how we got approved for a GIPHY brand channel. Just wanted to share something that worked surprisingly fast for me.

Checkout my app here: https://apps.apple.com/us/app/brzzy-weather-ai-forecast/id6670187343