User experience optimization platform landing page

Hi @IliasP,
The whole page is addressing the wrong person - it has a ton of information about you, your offer, the technology you are using, all the features that are implemented but it's not telling me what my outcome will be.
I hope this example makes it better understandable
Bad Example: We sell the best lawn mower, it has XX ps, can run the whole day on one charge and cuts through everything, ... = product-focused
God Example: You neighbour will be jealous after he sees your new lawn
The customer is interested in the solution because his grass is too long and in the neighbourhood where he lives the grass must be perfect.

You are offering the following solutions: A/B Testing, Feature Flags, Multi-Variation, User Targeting, Segmentation and Kill Switches
But what it the Problem your customer has?
Why is she coming to you? --> That's what your website should be about because thats what your customer will search for.

A Landing page should answer within 5sec. the following questions from the customer's point of view

What do you offer?
How will it make my life better?
What do I need to do to buy it?

Last but not least, I would change the graphic when the page loads - I have a 4k monitor and the whole page is blue-white and has only a signup form in the top left corner. My first thought was that the page is broken until I started scrolling and saw that there is more at the bottom.

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Hi @IliasP,
The whole page is addressing the wrong person - it has a ton of information about you, your offer, the technology you are using, all the features that are implemented but it's not telling me what my outcome will be.
I hope this example makes it better understandable
Bad Example: We sell the best lawn mower, it has XX ps, can run the whole day on one charge and cuts through everything, ... = product-focused
God Example: You neighbour will be jealous after he sees your new lawn
The customer is interested in the solution because his grass is too long and in the neighbourhood where he lives the grass must be perfect.

You are offering the following solutions: A/B Testing, Feature Flags, Multi-Variation, User Targeting, Segmentation and Kill Switches
But what it the Problem your customer has?
Why is she coming to you? --> That's what your website should be about because thats what your customer will search for.

A Landing page should answer within 5sec. the following questions from the customer's point of view
1. What do you offer?
2. How will it make my life better?
3. What do I need to do to buy it?
Last but not least, I would change the graphic when the page loads - I have a 4k monitor and the whole page is blue-white and has only a signup form in the top left corner. My first thought was that the page is broken until I started scrolling and saw that there is more at the bottom.
FunnyDriver

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7 years ago
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