User testing - performed by your actual target market

I see a lot of user testing sites offering generic user feedback from ‘testers’.

While this is fine, I think (and I could be wrong) there’s probably a bigger need for a service where the people testing your landing page/messaging/software features are actually representative of your target market.

I’m considering starting up a productised service offering just this.

• E.g. Have 2 potential hero messages for your landing page but aren’t sure which one will be more effective? You can simply ask your target market.