Using another product as analogy on landing page?

I am working on figuring out a better way to explain the product to users. We have a lot of features and it gets hard to explain everything in one small sentence.

One way I am thinking of doing this is by using analogies such as AirBnB for X.

Is it frowned upon to use another brand name on your site to explain the product? Does it show lack of creativity in explaining the product's value prop?

I am trying to balance between ease of understanding for the user and keeping things original.

Our product info: I am founder of Prowess (www.showprowess.com) - an upskilling and hiring platform for product managers. The closest analogy is - Behance for PMs or HackerRank for PMs or Dribbble for PMs.

Would appreciate any insights.