Using Behavioral Economics to Boost Conversions

I cannot emphasize enough how effective these kinds of techniques are. There's a reason that checkout flows and product searches gravitate towards having these.

Trust is a big part of this - if you have a countdown timer on a deal, consumers are chill if it's counting down towards a real expiration time. If they realize that you always start a 1 hour countdown timer no matter what, they're gonna bounce and never come back. Penny wise and pound foolish.