Using changing customer attitudes to your advantage

I've been doing further research into the Kano model for the v2 of kanochart.com and got sucked down the rabbit hole of research into changing customer preferences towards product features.

I've written down what I found and my thoughts on it here: https://docs.google.com/document/d/1iQfICHbh5-sMNHzWe6qpawyj5z_sLL9wsyKWDgdxonU/edit?usp=sharing

I hope to make this part of something bigger, so consider this a building/writing in public thing :) Feel free to comment in the doc!