Using Quora ads to drive app installs
One of the perks of my product (a community-based platform for digital marketers), is that I moderate some pretty insightful content published around digital strategies.
One of the community members recently shared their experience using Quora ads to drive app installs.
In the past I’ve used Quora as an organic channel to help drive relevant traffic, but I’ve never gotten around to using their ad platform.
This community member was using Quora within their paid strategy to help drive app installs.
I’ve seen a few IH members ask about paid acquisition channels for app installs in the past, so I thought this could be worth a share.
The post touches base on some of the best ad formats, targeting options, and ad copy she used to help drive app installs across Quora.
If this is relevant to your product, you might find the content valuable. You can check out the post in full here: https://clickthrough.marketing/post/231019-Using-Quora-Ads-to-Drive-App-Installs-
I'd also love to know if you've had any experience with Quora ads. Always keen to hear from others about their unique strategies.
We have extensively tested Quora Ads (with budgets well over $1000 per campaign) and we’re disappointed in the results compared to, say, Google Search Ads. Although traffic was cheap, the conversions were essentially nonexistent.
Really interesting, thanks for sharing.
I've seen the same from portfolio companies. Lots of traffic, no customers. Some big name companies using it though, so I'm keen to hear if it works for certain use cases.