Using Undraw images vs stock photos for better conversion?
I'm doing a revamp of my site and I've been doing tons of research on this group. Most of the sites I see here uses undraw, humaaans images but since my main goal is to get higher conversion rates, I did some research, I think landing pages with smiling people do a lot of help better than cartoonic images?
Although, using the product as image has its advantages as seen on slack's landing page.
I will appreciate your thoughts on this.
Show them your product instead. The "dribbble"-isation of websites needs to stop.
Why not both?
Im running a stock media platform myself (for drone video), but I must say that Im incredibly tired of seeing the same Unsplash stock images everywhere. I might suffocate if I see One More fist bump to symbolise great team spirit, haha.
I think that stock media is great if you embed it into other content, maybe you can add on a filter/preset which makes it feel more unique and representative for your brand, or source images from less common stock platforms. Pictures are of course always trickier than video since they "stand on their own", but I think you can adapt them to suit your brand if you're a bit creative.
I feel like most of us have developed some kind of illustration fatigue from seeing Undraw et al in literally every page that we visit. It's also easier to spot because with an illustration pack every image has the same style, while stock images can be more unique.
I'd personally recommend that, if you use stock images, you do it in a way that's relevant to the product. In Spotify's website for example, you see some stock footage of someone dancing to the music without ad breaks, while they are selling you exactly that. If they were using a landscape shot, which is what most websites understand by "using stock imagery" it would probably not work as well as it does now.