Using Video + LinkedIn to Achieve Meaningful Sales Conversations (>20% response rate)
Been playing around with some cold outreach strategies, and I thought I would share the best tactic I've learned so far 👇
Here's a tactical step by step guide on how you can land meetings for your B2B SaaS, regardless of the industry via LinkedIn.
- Search for your ideal client. Make your filters similar to the screenshot - it's important that it's your 2nd-degree connections.
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Start Connecting: The key here is to NOT add an invite message. It's not worth personalizing these messages, and you'll see why.
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Check the recent connections that you made everyday and you can do that here: https://www.linkedin.com/mynetwork/invite-connect/connections/
- Now it's time to message, which is the most important step:
I've screenshotted a rough template that you can use, the format goes like this:
- Intro yourself/company in one sentence.
- Personalize and talk about them - and how it might relate to your niche.
- CTA
- Send
- As soon as you send it, record a quick <2 min loom video:
- Intro yourself again.
- Talk about them.
- Include your ask in the video.
Instead of sending off a loom link in the msg, download the video, and send it in Linkedin.
Benefits of this strategy:
- High response rate <20%
- Shows that you care.
- Easier for the person to watch your video inside Linkedin, instead of being redirected.
- You can use the loom video for cold email outreach if the person doesn't respond on LinkedIn
Cons:
- Takes a long time (~5/10 min) per reach out.
- Fatigue (I realized that I had to be consistent, and do only 5-10 a day)
Hopefully this helps some scrappy indie hackers! I've been really enjoying learning by trial and error, and I post these types of learnings primarily on my twitter.
