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Utility Complexity

Something that's surprised me while building Gleam:

Every utility provider has its own language.

TOU.
Super Off-Peak.
Peak.
EV rates.
Demand charges.
Baseline credits.
Net metering.
Time-varying export rates.

Homeowner's arent trying to become an energy experts—they just want to know:

"Am I paying more than I need to?"

I'm starting to think the biggest opportunity isn't giving people more energy data.

It's translating an incredibly complicated system into simple recommendations.

That's the product.

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Gleam
  1. 2

    "That's the product." is probably the most important sentence in the post.

    People rarely want to understand complex systems—they want enough confidence to make the next decision.