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Utterly confused with most SaaS startups on here...

So I see a bunch of startups on here where entrepreneurs are earning $5K+ MMR and I look at their product and I think to myself "who would pay $100 for this???"

Turns out, alot of people apparently. So I guess my question is, how do you find your customers or what is your best marketing funnel for these type of HYPER niche sites?

Examples:
(and please if this is your company, I am not roasting you, actually I am QUITE jealous of you and wish to be you one day....)

  • Any website builder nowadays. The market is SOOOO heavy, how did you win?
  • Email blasters, isn't there like 50,000 different ones by now?
  • CRMs
  • ERP's

How do you find yourself making a living in a world where there are so many competitors?

on April 20, 2022
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    Your observations are a good testament to the opportunity of starting a (micro) SaaS or software product. A few things I've noticed:

    1. As the big companies get bigger, they become more extractive and harder to use.
    2. Most people don't need all the features the leading product provides, so going with a simpler offering at a potential lower price point makes integration easier.
    3. Building a niche product in a crowded market can differentiate your product and even that smaller TAM can amount to real money.
    4. One person's trash is another person's treasure, so to speak, when it comes to paying for products ;-)
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      Thanks for the response! I think you hit some good points. Bigger companies seem to control alot of the market, but they sorta get outside the realm of the "little" guy. So Niching down and targeting a smaller group, you can at least pull them in. Makes sense!

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      This comment was deleted 3 years ago

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    How do you find yourself making a living in a world where there are so many competitors?

    Stop worrying about your competition so much. Both of you can co-exist and there is room for multiple products to exist in a space with both products earning a substantial amount of income. Competition means that there is demand for the market. While some products have a near monopoly on the market, niche products can come in and tear away small pieces of market share that can end up being substantial revenue.

    The trick is to keep on eye on your competition - so you can build the right differentiated products - while also not letting it completely determine every move you make.

    I'd reckon the people you've mentioned in your post succeeded because they saw there was competition in the market, addressed a niche market, and then did something specific to actually get in front of potential customers.

    I don't know how they did the last part, but the first part was done by not letting them be swayed by other's success.

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      Fair points! I guess in my head, I want to be the best and only option. But realistically, my end goal is earning enough MRR to quit my day job, so I don't HAVE to own the entire market lol

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    I think that guys who didn't succedded just stay quiet and we don't know how many failures there are

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    There’s a subset of the human population that’s naturally curious and loves learning/trying new things.

    Logic would dictate someone should adopt the most mature platform that solves their needs and has an active community they can lean on for support but humans are emotional, not logical.

    Using the same tools can get boring overtime and people are willing to try new things, simply because they’re new.

    So you will always have people that are willing to “try” your product. If you’re able to create something amazing, you’ll get them to stick around… even if what you’ve created isn’t the best solution in the market for that person. It just needs to be good enough.

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    This comment was deleted 3 years ago

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      I would link them, but I don't want to just put them on blast lol. But I guess it's just due to me not being their target market? Maybe the market that they are targeting knows more about the pain point in that area than me?... idk