v2 of the landing page launched!

I had launched the first version of the landing page quickly and it showed.

v1 of the landing page didn't have:

• A demo (super important for a self hosted software where users want to check out the app first)

• Proper documentation

• Enough screenshots

After about a month and with some analytics data (courtesy of Plausible and Google Analytics), I've reorganized the page so it is more visually appealing and filled in some of the gaps from the first version.

Why bother with updating the landing page so soon?

One of the reasons I wanted a landing page update was because I noticed a drop off in conversions.

I suspected that there were a lot of missed opportunities because most of the buyers in the first wave probably saw some of my demos on X/Twitter.

As a result, when new buyers came onto the website, they didn't have the benefit of seeing those earlier demos.

But most importantly, I want to launch an affiliate program. This means that the landing page must be effective on its own. Otherwise the traffic that affiliates send won't convert either.

A website I can build on

The other reason I updated the landing page is that I wanted to expand my "SEO footprint".

I started adding "free tools" and guides around the topic of email marketing and automation.

Still, as of 2024, this seems to be a high impact strategy for solo developers trying to get potential customers to visit.