Validating before building — would digital marketing freelancers pay to automate client reports?
I'm a developer and I'm in the validation phase of a new SaaS idea.
The problem I'm targeting: freelance digital marketers and the like spend 2-3 hours per client every month pulling data from Google Analytics and Search Console, writing something their clients can understand and turning it into plain english. For someone with 10 clients that's probably a week of unbillable time every month.
The solution I'm thinking of: a tool that connects to your data sources, uses AI to write the narrative, and turns out a branded PDF.
I've set up a landing page: reportsnap.ai. I want to talk to people who actually do this work before I build anything.
Is this a real problem? Have I understood it correctly? Would love honest feedback from anyone who's been in this space.
cheers
You're solving the right gap: unbillable time that feels mandatory. Most freelancers accept the 2-3 hours per client because they think the narrative requires them. If the tool can write the narrative without losing the nuance of what actually matters to that client, you've removed friction, not just automated it.
The demand is real — I've talked to agency folks who literally copy-paste GA screenshots into Google Docs every month. But the actual validation hurdle isn't "would you pay for this" — it's "would you give a new tool access to your client's analytics accounts." That's the trust barrier that kills tools in this space.
Skip the survey. Go find 3 freelancers on r/freelance or Upwork who complain about reporting, offer to build them one manual report for free in exchange for a 30-min call. You'll learn more in those 3 conversations than months of hypothetical validation.