Value Ladder: What Is It & Why You Probably Need One
Ahoy IH,
Let’s say you are a personal trainer.
If you were looking for a marketing promo plan for your business this is what you would more or less end up doing:
👉 Free consultation: $0
👉 6-week program: $600
The way the above tactic usually plays out is this: First, you spend time with anyone who’s interested in your training and wants to see if it suits them. If it does, then -congratulations- they’ve joined your program. If not, then -too bad- you have lost some of your precious time.
C'est la vie, right?
Not really. Here’s an alternative.
Imagine this plan instead:
👉Free video series: $0
👉Complete video series: $20
👉6-week program: $600
👉3-month transformation: $999
Notice how you can make more money before even someone buys your main program. Also, how up-selling becomes easier when someone has given you their money before and now trusts you. And most importantly, notice how you don’t lose any time with unqualified leads.
This is the power of the Value Ladder.
And you can apply to pretty much whatever you do.
Here's the full guide!
