Explain your product in one sentence in a way that will have your ICP (ideal customer profile) asking for more.
If you can't do this how can you expect your business development team, marketing team, or product team to do it?
My working value prop for Accord below👇 (If you're my ICP (SaaS sales / CS), what do you think?)
Win more deals, faster, by guiding prospects through the buying journey. Create a repeatable roadmap to success by aligning on dates, deliverables, and shared documents.
What's yours❗️?