Very tall landing page: good sequence or too much content?
While learning cybersecurity, I was personally dissatisfied with most resources and learning platforms, so I made my own set of courses to fix the problems I had. Hoping to offer something different and valuable enough to be worth people's time. (It's what I wish I had back then.)
Landing page: https://www.devaviary.com
There are lots of sections on our landing page, trying to clarify our offering and justify pricing. We're also considering adding a founder's note at the bottom. Some questions that would be helpful:
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Have we included enough that you understand what we're offering / why we're priced how we are?
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Are some sections unnecessary?
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We ordered each section in a way that hopefully presents the most compelling info first, with additional sections after our sign-up button to address lingering doubts/questions. Is our current ordering of sections addressing your questions/doubts/concerns?
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Bonus question if you're interested in cybersecurity! Have we differentiated ourselves well from existing cybersec learning platforms?
for me your usp doesn't comes out until i see "How it works" section that clarifies to me that this is not just any other course this is hands on course with lab, real world use cases and 1 on1 support . This shoud be clear in the first paragraph itself otherwise it is likely that customer would think it is yet another security course and move away without fully grasping the total offerings of this course.
Pricing is also confusing how would the customer compare between plans? one is subscription another is one time however 1-on-1 is not available in one time. Pricing is designed such that you are able to anchor user to your desired plan generally giving too less at the entry and too steep price for enterprise so that desired plan(that is what you want user to choose) looks like a no brainer instead you are sending customer to analysis paralysis mode.
First paragraph seems to be directed towards developers. If you look at bounty hunters most of them are not developers. I don't have data for this but your course would be useful to anyone trying to enter the field my hunch is they are more likely to choose your course than people who already know programming . Most programmers would likely already be aware of sql injection/xss etc. as they need to mitigate these things as part of their day job.
Also have you tried targeting companies for course bundle? instead of individuals? i feel it would be easy to sell it to them as insurance against developer ignorance. This is also a hunch i don't have any data.
This comment was deleted 4 years ago
Thank you for a detailed breakdown of our landing page and a much-needed, fresh perspective. It is very appreciated :) A few questions, if that’s ok with you!
Would you be able to elaborate on how the design doesn't resemble our offering?
As for audience/industry, we want to move away from the conventional visual language often found in cybersecurity (specifically, the neon-on-black, Matrix-inspired, hoodie depiction). Rather, we want the design to feel friendly/approachable (which aligns with our approach to teaching cybersec), much like the trend in programming courses seen in the past decade or more.
I can see how the section "Not all cybersec experts can teach." occupies too much real-estate, and may even be unnecessary. In what other ways would you say the copy is repetitive?
I’d love to hear more of your thought on this! Do you mean the copy about the benefits (ready for bug bounties, effective & quality courses, individual support) isn’t motivating enough? Or perhaps the copy on the main CTAs doesn’t motivate people to take action?
We added the newsletter because we received feedback saying that collecting email addresses is important for the landing page. Do you think keeping the landing page focused trumps the benefits of collecting email addresses then?
Regarding pricing, I hadn't heard that advice yet. Thank you! Will be discussing with my co-founder ASAP. Thanks once again for taking the time to help us :)
This comment was deleted 4 years ago