Viral Posting Loop - Testing a Theory
Running an experiment, building a flywheel (hopefully), and will update in this thread how it goes.
Trying a multi-platform run of a video.
We've built a visualization tool for financial scenarios - (whatifi.io). Think Excel meets any kind of mind-mapping like application you might be familiar with (Lucidcharts or Visio, for example). We connect together a string of pre-built nodes (House, Rent, Mortgage, Income, Loans, etc) to visually model out multiple concurrent financial roadmaps and calculate their values all in real-time.
Been following along with multiple Reddit threads - but as we all know, self-promotion and a lot of the reddits have rules on how to engage with their posts that understandably make it hard to jump in and say "look at me".
So here is what I am trying (ran my first test last night). Recorded a video (not very slick yet but does the job).
The Workflow
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Find a personal finance question on Reddit (will also test this on Quora) that supports the kind of scenarios we can model.
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Build the scenario in whatifi. (whatifi.io)
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Use Loom to do a screen recorded "teardown" of the Reddit question (screen share the original post as reference) and walk through our model of their scenario. *note - using Canva to add an intro and outro bumper. Will do this in Camtasia next time as it has zoom and pan functionality built into it that will make it easier to follow along.
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Post the video to OUR reddit channel (https://www.reddit.com/r/whatifiScenarios/) with links to the original post and links to the actual whatifi (we have the ability to share a scenario like in a Google doc) - here is the link if anyone wants to see what I mean (desktop only): https://app.whatifi.io/shareScenario/2b308542-b923-4687-9f79-8039ffa5a1b7/Y2FuIHZpZXc= (I also used the Youtube card feature to create links at the end of the video to other videos)
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Upload the video to our YouTube channel (https://www.youtube.com/channel/UCaXbUu4HJkH99aJBNpzpokw/) with links in the notes back to our Reddit, the poster's Reddit, and the actual whatifi link
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Post the video and link to our Twitter account with links and URLs back to the previous. https://twitter.com/whatifi_io
We're far into our product dev but not very far into our marketing/branding. Small Twitter following (53 followers), 19 subscribers on YouTube, and a whopping 2 followers on our Reddit.
Might also roll this over to our Instagram and Facebook pages as well.
Stay tuned.
all the way untill posting to ur raddit channel sounds pretty sound, but youtube and twitter can be tricky. looking forward to see how it gonna turn out
Twitter - first thought/lesson. Will do an A/B test and report back.
I posted a URL link to my YouTube video with the goal of getting a Twitter user to click the link and funnel down to my YouTube channel. Trick though is that a YouTube link doesn't autoplay which makes it harder to catch driveby traffic.
If I upload a video directly to Twitter, it autoplays, which will likely garner more immediate attention. But it doesn't get anyone deeper into my funnel (with the end goal of them either opening the whatifi URL directly to the specific scenario or visiting the site in general).
But turns out the video can only be 2min, 20 seconds when uploading directly to Twitter. Might try to cut a "trailer" of this then to see if that will work. Current video teardown is 9 minutes long (unedited - simply recorded the whole breakdown).
Bumped into a similar problem with a career advice platform a while back.
We approached it by taking a big career problem, breaking it down, and then sharing one of the broken down bits, so that you've got a component that delivers value in 2:20 or less.
For example, if a tear down has a section where someone wants to have a kid at 30, but it takes 9 minutes because they also want to do a poetry degree, kayak across the pacific and buy a house in Poughkeepsie, just focus on the second-most interesting element. (I only glanced at your landing page, so if I've misidentified something fundamental about what your product does, forgive me).
Better to deliver value than to deliver a preview, IMHO. Though I didn't AB test that, so take this with a grain of salt.