Virality is a lottery, but there are strategies to increase your odds of winning
Getting your product to go viral is like catching lightning in a bottle; easier said than done and explosive when it happens!
Three important questions (from Adam Nash) to think about in relation to your product and its ability to get viral exposure.
- How can a user create content that reaches another user?
- How doe a user's experience get better the more people they are connected to?
- How does a user benefit from reaching out to a non-user?
Ask yourself these questions about your product and get creative about how you can interweave the concepts into your product development process.
I wrote an article on this topic with additional details and tips -- check it out below and subscribe if you find it valuable!
https://benlkatz.substack.com/p/brain-expansion-nugget-1-viral-factor
