Visitors are not registering
Hello,
So I've launched my product few days ago, made posts in targeted communities, explained what is it and the value I'm adding. for now the product I'm proposing is free, I still don't plan to monetized it yet, since it's still a work in progress.
since I have analytics, I see that people are visiting my app, about 15 per day, but no new users, even those who are giving positive feedback and commenting on the posts are not registering.
Am I missing something ? is it about the landing page that is not clear and easy to make users to register ?
Checked it out real quick. Looks liek there is no clear call to action. Missing 'Sign up', 'Try now', etc. The button wording 'login'/'sign-in' makes them appear to be made for people that are already registered.
Hi, @rednaks
In uxboard we faced a similar problem. People said that the product is useful but don't register and return to the website.
What we did do? We created a free subproduct related to ours.
Our product is an everyday tool for designers, developers, product owners, and all other folks building websites regularly. We found that the most popular category on our service is Hero banners, so we created Hero banners pack for Web Projects and started publishing it instead just uxboard itself. This leads users to go through the website and decide useful it or not + get a reward like a free pack that will help them in building their products.
Good luck in growing your users!
thank you @vvb for sharing, for now the product is free, and doesn't require credit card, but in order to use it and test it, you have to register, it's a privacy matter, I'm thinking about creating something specific for demos a different instance would that be a good idea or it will distract visitors from the real product ?
Yes, you can try to do a separate demo instance as "Active admin" do
https://activeadmin.info/
http://demo.activeadmin.info/admin
for me as a user - it is the first I'm looking for when I see SaaS
Hi, I have a saas product on the freemium price model, but users drop off after signup. I've tried everything, redoing the product market, rebuilt onboarding, removed questions, removed more, removed all of them, etc.
I get lots of traffic, but have problems keeping users on all products I build. I even almost got a paying customer, but payment failed of all things and they left.
https://obeatow.com
Hey Sewell, drop the freemium model and get people buying right off the bat.
Freemium was an innovative business model many years ago but today your potential customers have so many freemium SaaS products that they have signed up to.
It's easy to sign up to freemium products on a whim and never really use them because there are no consequences to not using it.
However, when you are asked to pay for a product, you actually have to think about whether you really need it. And there is a consequence to not using it - your money is wasted.
The product is not the problem - it is your value proposition. I've written a couple of posts here on indiehackers that should be of help to you going forward:
Finding interesting & profitable business ideas: https://www.indiehackers.com/post/how-to-find-business-ideas-that-are-fun-and-profitable-16761b7991
Avoiding the trap of product-market fit & how to create a good value propsotion - https://www.indiehackers.com/post/why-this-startup-lost-2-million-and-how-to-avoid-the-same-fate-b0b2b0c9e7
Hey Sewell, you simply have to show it to the right people, the right way, at the right time. If you communicate your idea well and demonstrate the money value side - they will buy. Can help you do that, dm me on Twitter.
Hey,
Realistically it takes time for people to sign up. 15 people per day is not a huge amount. Keep plugging away and it will happen.
That being said three points:
Freemium is not a great business model. From both a business profitability perspective as well as a validating that potential customers have money to spend & are willing to.
I have no idea what your product does because I'm not your target market, but are you sure that your target audience does? Maybe they are confused....?
Selling a product is not the most effective way to convince people to buy your product. It's counter-intuitive but features, benefits, problems etc. aren't the best way to sell your product. The best approach is to stop selling a product & start selling a BLUNT belief. It also makes marketing a lot more fun. Here's an article I wrote recently on the topic : https://www.indiehackers.com/post/how-to-find-business-ideas-that-are-fun-and-profitable-16761b7991
This comment was deleted 4 years ago
Hey,
Thanks for the comment.
Can see why you'd think that but its not really a better word.
Yes positioning is what selling a BLUNT belief allows businesses to achieve. But the word positioning is vague and doesn't really enable others to copy the strategy. As I explain in other posts on this site, BLUNT is a mnemonic that explains the characteristics of the belief they sold to position themselves. This is useful because it allows others to replicate what they did.
Best,
Chris
This comment was deleted 4 years ago
Hey,
Here's a very in-depth explanation of what a BLUNT belief is - https://www.linkedin.com/pulse/how-great-products-hurt-companies-create-them-what-do-chris-monk/
As much as I'd love to call it fancy, I'm afraid its not that fancy ;-) As mentioned its a mnemonic that details exactly what this kind of belief is. This makes it, at least for me, a lot easier to understand what exactly it is.
See linked article for explanation.
Inbound marketing certainly was new for small-to-medium-sized businesses back in 2007 when HubSpot started selling it to them.
Sure, the concept wasn't new to the world (as I explain in my book it has been used since the birth of the printing press) but it was to the target audience and that's what matters.
Cars aren't a new concept to us today but go visit an undiscovered tribe and show them a car and it will be brand new to them.
Apparently not. Taken from wikipedia (https://en.wikipedia.org/wiki/Positioning_(marketing):
However, the claim that Ries and Trout devised the concept has been challenged by marketing scholars. According to Stephen A. Fox, Al Ries, and Jack Trout "resurrected the concept and made it their trademark"
Ries & Trout have done the very thing that HubSpot did.
I don't see a problem with it. It's a very effective strategy.
Cheers
Chris
This comment was deleted 4 years ago
Wow,
I'm happy to talk and debate ideas, especially with those who disagree with me on them, but I draw the line at ad hominem attacks.
A simple look at my biography on my website or LinkedIn profile will tell you that I'm a bit more than an author with no hands-on experience.
I'm not going to engage with you anymore.
I wish you all the best
Chris
Hey, rednaks, you have very little copy on your landing page and I don´t see, why I should sign up. I´m not a coder, and honestly, I have no idea, what your product is about or how I could profit from it. You could improve your copy this way: 1) Describe the problem of your target customer and the pain points. 2) Describe how your product solves this specific problem and why it´s better than any other solution. 3) Explain the benefits! Tell the customer, what´s in it for him or his users. How can he profit from your solution? 4) Mention the features. 5) Put in place a strong call to action. 6) Build some scarcity. i.e. it's free only for a limited time or for a limited number of customers. 7) Mention the value or future price to make it more valuable. 8) Explain the picture and what your product does with short remarks. Cheers, Peter
Change your CTA to "Sign up" instead of "Login" on the top right.
Hello @rednaks, I highly recommend this read https://www.indiehackers.com/post/my-step-by-step-guide-to-landing-pages-that-convert-9daefb2064.
My additional two cents:
Hope it helps!
Don't mean to sound sassy, but it kinda looks sketchy. I had the same problem with my homepage, so I took inspiration from a similar product and have seen great improvements in user signup rates: https://www.tiktok.com/@opensquare.click/video/7093649974457601285
That's the fun part - those giving you most amazing feedback often pay you the least. It's the downside of going free: everyone sort of like you but nobody gives you cash. The easiest way to fix it is to charge $15+ for your product.
If your product saves you time and money - it should earn money. Can help you find your first 20 customers, just DM me on Twitter.
Looks like you've found your way into the market validation phase :)
If you want more people to use it, you might want to make it easy to try without creating an account but maybe by submitting an email -- this gives you an avenue to get feedback on the product. People will use disposable emails, etc -- but true early adopters will often take some time (you may have to email them a few times!) to give feedback on what they thought.
Like others have said though, looks like you've built something to fix a problem that's not an urgent need for people yet -- or you haven't found those people just yet.
Is this something you can get published on the Matrix website?
What process did you go through to find leads for the product itself? Maybe it makes sense to check repos that are associated with the Matrix ecosystem (https://github.com/topics/matrix) and search through Issues for people who need webhook support? Those people would probably love to try your product.
I can’t speak for your audience as it’s not my area. But the about page isn’t working? And the footer looks unresponsive to mobile. I once misspelled a word on my upgrade page and saw conversions plummet, so small details matter.
thanks, it's fixed
I think the problem can be the audience you are talking to right now. Surely for them, your product is a nice thing but not vital for what they are doing right now. And when I visit the website, I don't really see the need to register or log in if I don't need to integrate the API right now. But when someone who is in the need of something like that will see it, he will register.