Waffilo — from idea to first users

Hey everyone 👋

I’ve been working on Waffilo, a tool that makes social posting easier. Instead of staring at a blank page, you can drop in a link (YouTube, article, blog post, etc.) and it instantly generates a draft post with content and media. From there you can edit, schedule, and publish across platforms, all while keeping everything organized in a calendar.

The idea came from my own struggle: I’d find inspiration but never get around to actually posting it. Waffilo exists to remove that friction and help indie makers, small businesses, and creators stay consistent without burning out.

I launched a simple version in June 2024 and I’m bootstrapping it solo. Right now, I’m focused on getting feedback from early users and sharpening the balance between “AI magic” and giving creators control over their voice.

👉 You can check it out here: https://waffilo.com

Would love to hear your thoughts, especially:

• What’s your biggest friction point when it comes to posting consistently?

• Do you prefer AI to take the lead, or just give you a starting point?

Excited to share the journey and learn from this community.

— Duncan