Wait, What? Uncovering the Unexpected Facts About the World's No. 2 Search Engine
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Next to Google, have you ever wondered what the second-largest search engine is?
To your surprise, it's not Bing or Yahoo, but the animated world of GIFs. Yes, you read right!
Powered by GIPHY, these delightful animations that liven up our texts and social media posts, are run by the world's second-largest search engine.
GIF search is integrated into our favorite social platforms like Instagram, Facebook, and Twitter, and even our messaging apps like WhatsApp.
During my time at an EdTech startup, Jolt, I dived into this unexplored marketing tool and found unexpected opportunities.
I created a simple GIF of our logo blasting off on a resume, uploaded it to GIPHY, and my surprise, it had an astonishing 26 million views!
Here's a simple 5-step guide to tapping into the magic of GIPHY:
- Create a business account on GIPHY
- Search for unique and relevant GIF keywords
- Design your GIFs
- Tag your GIFs smartly for better discovery
- Be patient and wait for your GIFs to gain traction
Remember, persistence and consistency are key. Over time, at least one of your GIFs is likely to strike a chord and be seen by millions. So, give GIPHY a try! You never know, it could be your next big marketing success.
