“The best founders respond almost instantly.”
“The best founders get their investor updates out at midnight on the last day of the month.” — Jason Lemkin
At Unicorns Club 🦄, we gave startups a way to speed up the investor outreach process by introducing a magic button that lets them send an intro request to an investor.

Startups quickly took advantage of this. We processed every request, reached out to investors, and followed up with founders for additional details.
Some received an intro, others got valuable feedback.
But here’s what we noticed:
❌ Some startups never responded to follow-up questions or even read emails inviting them to investor calls.
📅 Some showed up late or completely forgot about scheduled calls.
💬 Some didn’t even follow up with investors after the meeting.
What are you expecting to happen? If you can’t even send a follow-up email, why should an investor chase after you?
💰 Investments go to the best. If your traction is outstanding, your product attracts millions of users, and you’re generating millions in revenue every month, maybe—just maybe—you can afford to act like this.
If not, what exactly are you counting on? And one more thing: make checking your 📧 email at least every morning a habit. Investors won’t wait.