Want to boost conversion? Make your CTA solution-based.

Get rid of CTAs that are service-based.

Example of SERVICE-BASED CTA:

Contact Us to get a free consultation.

Instead, try to describe the solution that your product/service will offer.

Example of SOLUTION-BASED CTA:

Contact Us to learn how our marketing experts can help you grow your online store.

Long CTAs are okay too.

As long as it is showing a benefit for the prospect, there is nothing to worry about.

A few things to consider:

• Identify generic CTAs (such as click here, from this, contact now, call us, etc.) and turn them into service-based CTA.
• Don't worry about having a little longer CTA like 'Call us to get a personalized site audit.'
• Test the conversion rate, CTR, etc, and change the CTAs only after having enough data to evaluate.

Now, it's your turn.

What's your favourite tip to optimize CTA for better conversion?