Want to convert more free trial to paid users? Give a ransom offer. 🕵️‍♂️

Want to convert more free trial to paid users? Try this.

🕵️‍♂️ Create a Ransom Offer.

👉 @zapier & @KapwingApp does that.

👉 They keep it free, but charge on later actions. Hold something & ask for money.

👉 For e.g Kapwing ask you to upgrade to access your old videos.

👉 Zapier limits your tasks. They hold your tasks and data until you upgrade.

👉 So keep your SaaS free. Let users try it out and experience it. Charge on later actions. For e.g if you have user generated content on site. You can create plans on it.

🧪 I'll be testing this out on my tool where free users will need to subscribe in order to access their previous created content.

Let me know what do you think?

Tweet me @im_usamakhalid