Want to improve CTR for transactional and promotional emails?
Follow these simple tips to create trust and increase brand value while improving email CTR.
Showing your company logo on transactional emails increases its value and increases the chance of being clicked. It also creates trust and builds the brand.
For promotional mail add your own image so it increases its value because it becomes more personal and friendly. When it's personalized and friendly, users open and act on them more.
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