Waste Money on Google Ads
We are using Google ads from 7 months and today I checked results and total waste of money.. I have two options from now on:
- Hire Google ads expert from Fiverr
- Search for alternative source: advertising/sponsorship/emailing
Have you ever stuck at the advertising and grow scale and how did you solve that?
To build a good performing Google Ads campaign, you can't just set it and forget it.
You have to work at it almost every day for the first 30 days, and be ready to test different ads, ad groups, and campaigns.
You also have to understand what goal you're trying to achieve, and how to track goal conversions.
Even if you start with only one ad, you still have to see how it's performing, and then make adjustments, at minimum once per week, until you get something that performs good enough.
Also, you certainly don't need 7 months to figure out if your campaign is working. Maybe 1 or 2 weeks max, depending on how much you're spending.
Outsourcing ad management is ok, but I have a hard time believing you'll get any good-quality ad managers on Fiverr.
If you want to do it properly, you have to do it yourself at least few month, to see what is working and what is not working, to see which keywords / long tail keywords are increasing clicks, interest, sales. On that way you can control how your 3rd party help is doing.
There is a lot of useful courses that goes in detail about full setup and process, after that you should see what mistakes you are making and hopefully get some returns. For example, check Linkedin (ex Lynda) Google Ads essential training course, and platforms like Coursera, Udemy, or even google's beginner training, all are useful.
If you are hiring someone be sure to use more reputable source than fiverr "experts". 99% of them work on volume (meaning - shitty quality, you get what you pay) and their education is nothing better than yours after at least one course.