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WaterCooler: Completely new landing page

by spe

Dear IndieHackers!

I posted in the landing page feedback group about two months back. The feedback I got was immensely useful.

This weekend I completely redid the landing page (and the app itself, but that's a different story). I am not sure what the etiquette is. Is it OK to post the page again given the changes?

The page can be found here: https://watercooler.site/

What it is

I have created a slack bot called The WaterCooler. It is a tool aimed at distributed teams (arguably now during this pandemic I suppose that really described 99% of us).

The problem I encountered is that it can be rather lonely to work in a distributed team. You have to make a concerted effort to get to know your your co-workers. If you don't do this collaboration suffers, and picking up on social cues relating to someones well-being becomes hard.

The WaterCooler aims to solve this problem. It pairs the members of your slack organization on a daily basis for "socials". It tries to be clever about it such that you don't have to speak to the same person too often, and also tries to time the scheduling such that chances are high that people are online.

We have been using this bot (and its predecessors) for a good 4 years in my day job. It actually works remarkably well.

Any and all feedback is welcome!

  • Is the language broken?
  • Is the messaging unclear?
  • Are the prices nonsensical?

Any and all feedback is welcome!

Thank you!

spe's avatarspe
on April 27, 2020
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  1. 1

    Hi Spe,

    Hope you are well.

    Great website, I took the liberty to write some notes:

    • Logo The WaterCooler is missing - just icon? Try something simpler, a vectorised low-detailed world
    • Too wordy for me
    • The problem? Learn more - 2 Links within the same section taking me to the same part of the website
    • Keep just the 'Get Started' CTA, they will eventually scroll down
    • I would place the social proof further down, give me the benefits first
    • Make clear difference between the problema and the solution (I wouldn't put The bot, even if that is your solution. A bot is going to help me conect more? Kind of put my off. So try making it more personal.)
    • Add 'get Started' CTA straight after 'The Bot' section :D
    • Any chancce you can get a better headshot of Andrei Bozantan. Same for Cristian.
    • Pricing tables - Lowest to Highest. What's the difference between the paid plans? What extra am I getting for £40 more?
    • I wouldnt put social proof at the very end. Pricing tables will fit better to give the homepage some closure.
    • Finish with the CTA. Get Started. or Try for Free.

    If you found them useful and would like to have a chat, let me know on the comments below or contact links on my profile.

    Best,

    Sebastian

    SebaMarghella's avatar SebaMarghella
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    6 years ago
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    1. 1

      This is super useful indeed! Thank you Sebastian!
      I'll get to fixing this as soon as I finish work today :)

      Ta,
      Sebastian

      spe's avatar spe
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      6 years ago
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      1. 1

        Awesome Spe! You are most welcome

        SebaMarghella's avatar SebaMarghella
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        6 years ago
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        1. 2

          Howdy Seb, so I finally got around to making some changes. I ended up quite radically redoing the site. There was just, like you wrote, too much text on it!

          I dramatically simplified it, and made it less redundant. Let's see if it helps in terms of conversion!

          Thank you again for taking the time to provide feedback!

          spe's avatar spe
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          6 years ago
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  2. 0

    What an amazing landing page guide I was trying to do the same thing here on filtration system blog but you helped me by sharing this information.

    ursld33's avatar ursld33
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    5 years ago
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