‘We Are Spending $50k-$100k to Get Visitors for a New Mobile App.’ Talk With Anton Marchenko, VP of Marketing at Apalon
$50k-$100k is exactly how much should be paid to get visitors for a new mobile app...
Read the full story here:
https://www.purrweb.com/blog/we-are-spending-50k-100k-to-get-visitors-for-a-new-mobile-app-talk-with-anton-marchenko-vp-of-marketing-at-apalon/
...if you want to climb to the top of Google Play and Apple Store.
My team is talking with Anton Marchenko, VP of Marketing at Apalon.
He's sharing,
• how marketing is organized at Apalon
• profit Apalon is aiming at
• marketing budget breakdown between channels (and specific channels they are using)
• how much money the company is spending on new app marketing
• and marketing costs to promote bestselling apps
• the best way to get money from the app
• is it worth attracting users from Pornhub?
• what to do to get the Editor's Choice status
• what mobile niches will be on the rise
I didn't found anything indie in this.
This comment was deleted 5 years ago
You can actually do this for $0. A client of mine was about to launch a new app, Apple offered them to be featured at the top of a category pre-launch.
Of course, you need a tonne of press pre-launch in order for the app store employees to know you exist for this route.
I wonder how much it would cost the best IH to achieve the same result without all the $$$$$$
But how will small app developers compete with that?