We audited 5 IH "roast my landing page" sites — same gap every single time

Over the past few days we tried something: instead of guessing what founders get wrong on their landing pages, we ran our audit engine on the sites that actually asked for feedback right here on IH.

Five sites. Every one told the same story.

Average: Design 96 / Conversion 55.

These aren't bad sites. They look good. The problem is invisible — no primary CTA above the fold, passive verb copy ("View live benchmarks"), lead forms buried 80%+ down the page, no trust signal in the first viewport. Things that don't show up when you're staring at your own product.

We also added screenshot-based visual analysis this week. The engine now captures what actually renders in the browser — not just the HTML. One site scored Design 100 on structural analysis, then 68 when the engine saw the rendered page. Different number. Different fix.

Full breakdown with specific findings per site: https://medium.com/p/95f7843ff3c2

If you want yours done: drop your URL below and I'll run a free audit and reply with the actual findings — same format as the IH comments we've been posting.

Or self-serve free (90 sec, no email): outboundautonomy.com