We built a "daily briefing" for solo sellers instead of anotherdashboard — here's what we learned

Context: Team VORNEAUX sells a handful of digital products on our own.
Every week, the actual "operations" work was just... checking things
manually. Did we get a refund request? A complaint? Is any product
losing steam? There was no single place that told us — we had to go
find out.

So over the past couple weeks we built IndieHQ, mostly as a submission
for the Kevin O'Leary x Emergent Builder Fest, but really because we
wanted the tool to exist for ourselves.

What it does: you paste your sales/refund/message data (or use the
built-in demo data), and instead of a dashboard full of charts, you get
3 ranked priorities for today, a drafted reply for anything needing a
response, and a plain health status per product.

A few things we learned building this on Emergent with a tight credit
budget:

1. The biggest win wasn't a new feature — it was making the existing AI
   calls run in parallel instead of sequentially. Cut load time from
   several seconds of dead waiting to near-instant for cached data.

2. We almost added automatic multi-language support because it "felt
   professional." Decided against it — it didn't move the needle on the
   actual problem we were solving, and with limited budget left, every
   credit spent on something that doesn't serve the core value is a credit
   not spent making the core value sharper.

3. Draft replies (not just insights) turned out to be the feature
   people react to most — going from "here's data" to "here's what to
   send" is a bigger jump than we expected it to be.

Still deciding what happens to this after the contest — it's genuinely
useful enough that we'll probably keep using it regardless of how the
Builder Fest goes.

If you're a solo seller yourself, curious what you currently use (or
don't use) to keep track of this. And if you want to see the actual
product: https://app.emergent.sh/showcase/builderfest-kevin/0336f197-71ca-4a6b-87e3-e0bb6c76e7b5?utm_source=share — an upvote on the Builder Fest page if you think it's
worth backing is appreciated, but honestly we're more interested in
hearing how others handle this problem.