We built a Google Sheets add-on that pulls Instagram & TikTok data directly into your spreadsheet, no code, no API keys

Hey IH,
We kept hearing the same frustration from marketers and agencies: getting social media data out of Instagram or TikTok and into a usable format is a painful, manual process. Competitor research, influencer lists, hashtag analysis, all of it ends up as copy-paste work that eats up hours.
So we built Marketing Data Extractor, a Google Sheets add-on that extracts structured social data directly into your spreadsheet in a few clicks.

How it works:
Enter a profile URL, hashtag, or keyword, choose the fields you need from 35+ options (engagement metrics, comments, audio/music data, location tags, hashtags, co-author details, and more), and hit Extract. Data is appropriately structured, clean, and ready for analysis.

Currently supports Instagram and TikTok, with more platforms coming soon.

Who it's built for:
Marketing teams doing competitor research, agencies building client reports, influencer marketers qualifying outreach lists, social media managers tracking content performance, and content creators benchmarking their niche. Basically, anyone who's ever manually exported anything from a social platform.

What makes it different:
It lives entirely inside Google Sheets, no new tools, no API keys, no technical setup. You get preset data templates (Basic, Engagement, Media, Outreach, Full) or full manual field selection, depending on how specific your needs are. Date filtering lets you pull only recent posts, so you're always working with fresh data.

Pricing:
Pay-as-you-go credits, no subscription required. Start free with 30 credits, no credit card needed. Paid tiers run from $9 (600 credits) to $49 (4,500 credits).
Try it: Google Workspace Marketplace | Product page
We'd love feedback from anyone who gives it a go. happy to answer questions about use cases or how the extraction works.