We built a smarter scheduling tool here’s what we learned (and where we’re stuck
Over the past few months, we’ve been working on a scheduling product called Lemcal (https://lemcall.co/).
The idea was simple: most scheduling tools feel either too rigid or too bloated. We wanted something that’s fast, flexible, and actually adapts to how people book meetings in real life.
What we’ve built so far:
Clean scheduling links (no clutter)
Better control over availability
A focus on reducing back-and-forth instead of just replacing it
Why we started this:
We kept running into the same issue — existing tools worked, but didn’t feel good to use. Small friction points add up:
Time zone confusion
Overbooking edge cases
Too many clicks to do simple things
So we decided to try building something simpler and more intentional.
What’s working:
People like the simplicity
Early users are actually switching (which surprised us)
Feedback has been very actionable
What’s not working (yet):
Getting consistent traffic is harder than expected
Positioning is tricky (“another scheduling tool” problem)
Converting visitors → users is still low
Where we need help:
We’re trying to figure out:
How would you position a product like this differently?
What would make you switch from your current scheduling tool?
Where would you even look for something like this?
If you’ve built in a crowded space before, I’d really value your perspective.
Happy to share numbers / experiments if anyone’s interested.
The "another scheduling tool" positioning problem
is real, and I think it's worth separating two
things: the market is crowded with tools that DO
scheduling, but it's much less crowded with tools
that solve the actual moment someone decides they
want to book something. Most competitors compete
on features (better UI, fewer clicks) rather than
on when and how someone actually converts.
To your questions:
How would I position this differently? Instead of
"scheduling that adapts to real life," I'd lead
with the specific friction you already identified —
timezone confusion and overbooking edge cases are
concrete, felt pain points that Calendly users have
actually hit. "Never double-book across timezones
again" is more specific and searchable than
"flexible scheduling."
What would make me switch from my current tool?
Honestly, only a specific failure with my current
one — a double-booking that actually happened, a
client confused by timezone math. People rarely
switch tools proactively; they switch reactively
after a bad moment. If you can capture people right
after that moment (Reddit threads about Calendly
bugs, timezone complaint tweets), conversion is
probably much higher than general audience traffic.
Where would I look for something like this?
Genuinely — technical communities where people
complain about their current tool breaking (forums, Reddit r/nocode, indie hacker Slack groups)
rather than general scheduling tool searches, since
that's saturated with SEO-optimized competitors.
I'm building in an adjacent space — conversational
AI booking rather than link-based scheduling — and
have the same low visitor-to-user conversion problem.
Would genuinely be curious what you find if you test
the "capture people at their failure moment" angle.