We built a tool that lets Claude pull your Google Ads data live, no exports needed
Every Google Ads user has done some version of this: download the campaign report, download the search terms report, open a sheet, paste it into Claude, ask the question, get the answer, then do it all again next week because the data is already old.
Smacient is an MCP connector that skips all of that. Claude connects directly to your Google Ads account and pulls live data on demand, inside the conversation.
Here is what Claude can do once connected:
List all accessible Google Ads accounts across your MCC
Pull an account overview, including spend, clicks, impressions, and ROAS
Break down campaign performance ranked by cost and conversions
Generate a search terms report showing which queries triggered your ads
Run custom GAQL queries for anything the standard tools do not cover
The search terms tool is the one people reach for most. Seeing which queries are actually converting versus which are burning budget is the kind of analysis that should take seconds, not a manual export and a pivot table.
You can ask Claude things like:
"Get my Google Ads account overview for the last 30 days and flag any campaigns where ROAS dropped more than 20% compared to last month."
Or:
"Pull the search terms report and identify queries that have high spend but zero conversions."
Claude handles the data pull and the analysis in the same conversation.
Google Ads access is free to use within the Smacient credit system. Connecting takes about two minutes through your dashboard.
30 free credits every month, no credit card required. Paid packs start at $9.
smacient.com/products/marketing-context-claude
Happy to answer questions about the setup or how the GAQL tool works for custom reporting.
This is useful because it removes the most annoying part of ad analysis: exporting stale data before the actual thinking even starts. The live MCP angle is stronger than “Google Ads reporting,” because the real value is Claude becoming a working analyst inside the account instead of a chatbot reading copied CSVs.
I’d probably position this less as a connector and more as a live marketing intelligence layer for paid acquisition teams. Search terms, ROAS drops, wasted spend, and GAQL queries are all high-intent workflows where speed directly affects budget.
One thing I’d watch is the name Smacient. It sounds AI-native, but it may be slightly hard to remember or spell if this expands beyond one Google Ads connector. For a broader ads/data/AI intelligence product, Beryxa.com would feel cleaner and more enterprise-ready.