Hey IH 👋
Instagram data is incredibly valuable for marketers but incredibly hard to get your hands on in a usable format.
Whether you're doing influencer research, tracking competitors, analyzing hashtag trends, or building client reports, the process almost always looks the same: open Instagram, manually browse profiles, copy follower counts and engagement numbers into a spreadsheet, repeat 50 more times, and somehow still not have the data formatted the way you actually need it. It's tedious, inconsistent, and scales terribly.
That's the exact problem we set out to solve with Marketing Data Extractor.
We've built deep Instagram extraction into our Google Sheets add-on, so you can pull rich, structured data directly into your spreadsheet without ever leaving it. Here's what you can extract:
Profile data and detailed post metrics
Hashtags, mentions, and tagged users
Comment previews for sentiment context
Location tags for geographic targeting work
Carousel-specific data
Date-filtered results so you're always working with recent content.
One of the features users love most is the flexibility in field selection. You can choose from five preset templates: Basic, Engagement, Media, Outreach, and Full, depending on what kind of analysis you're running. Or you can go fully custom and hand-pick from 35+ individual fields. Either way, the data lands in your sheet clean, structured, and ready to work with immediately.
This is genuinely useful for building influencer lists at scale, running competitor audits, tracking content trends, or putting together polished client reports without the manual grind that usually comes with all of those tasks.
No API keys, no technical setup, no new platform to learn. If you use Google Sheets, you're ready to go in minutes.
Start free with 30 credits, no credit card needed. Paid plans start from $9.
https://workspace.google.com/marketplace/app/marketing_data_extractor/543953835556
How are you currently handling Instagram data for reporting or research? We're always looking to better understand real workflows.