We built an AI customer support platform after losing too many sales at 1 AM

Hey IH 👋

I'm Adrian, co-founder of Novlier. I've been running an e-commerce store for over 11 years. My co-founder Marius has a background in AI and automation.

The idea for Novlier came from a simple, painful observation: we kept losing customers who messaged us outside business hours. They'd ask about a product, get no response, and buy somewhere else. Not because we had a bad product — just because no one was there to answer.

We looked at existing solutions. Tidio, Intercom, Zendesk — all either too expensive for small businesses, too complex to set up, or not built with AI-first customer interactions in mind.

So we built Novlier.

What it does:

- AI chatbot that answers customer questions 24/7, trained on your own content

- Booking and appointment management via chat

- Works on any website — setup in under 5 minutes

- Built for SMBs: e-commerce, clinics, service businesses

Where we are:

We're early. Product is live, first clients are onboarding. We're a 3-person team now building this as a real business, not a side experiment.

What I'm looking for from IH:

Honest feedback on positioning. Who do you think is the ideal customer for this? We're debating between going narrow (e-commerce only) vs. broad (any SMB with customer support needs).

Happy to answer any questions — about the product, the technical stack, or the insanity of building a SaaS while running an e-commerce store at the same time 😅

If you want to try it — free trial available, no credit card required.