We designed a $1M style app for a client… Now it runs our whole team.

We started this project with one goal:
build something simple, clear, and easy for real people to use.

So before touching the design, we did the work that actually matters:

• real user research
• task based UX flows
• testing simple versions
• removing screens that didn’t help

Nothing fancy.
Just honest UX work based on what people actually do.

When we finished the design, the client launched it.
And here’s the part that feels different:

We now use this app inside our agency for our daily work.

Not because we had to.
But because it genuinely helps.

For me, that’s the real win.
Not awards. Not likes.
But using something you created because it actually solves a problem.