We did our first Webinar - Here are our results

Hi guys,

We are starting www.dialecto.com, and I wanted to share the results from our first webinar so you can evaluate if it will be a good tactic for your startup too.

We only promoted it through LinkedIn Ads (our page: https://www.linkedin.com/company/dialecto/) - I invested 100 USD. Here are the results:

I used https://lu.ma to host the webinar online. I loved the platform, and since I didn't charge for tickets, it was free to use:

As you can see in the image, we got 90 registrations with 100 USD, which I feel is a great ratio, especially for a new page.

We sent both email and WhatsApp reminders to all 90 registrants, but only 33% actually connected to the webinar on Zoom.

We really prepared the activity, and the webinar itself turned out amazing! Everyone loved it and wanted to know if we are going to do more.

Conclusions and lessons from the experience:

Positives:

• We received amazing emails from companies that would never pay attention to our product otherwise. We got leads from international brands.
  Our name is now out there.

• We got feedback on what our audience likes! And got some ideas for our product.

• We now know there are people out there who are eager to improve their e-commerce.

Cons:

• We didn't plan a follow-up beforehand, and too much time has passed to send the recording or any content regarding the webinar. We will improve that in the next one.

• Only 33 out of 90 connected; maybe we held the webinar too late.
  Feel free to ask any questions!