We dropped Google Ads customer-acquisition costs 30% with AI for our startup. You can too.
And all using free/cheap tools and click arbitrage.
Details
- Av CPC (account) Before = $10.96, After = $8.16
- CPA: Before = $67.36, After = $52.21
- CAC Before = $331.43, After = $235.54
- Daily spend = $ 1.5K
🕵️♀️ Keyword Opportunity System
- Use ChatGPT + KW data to find long-tailed KW opportunities with lower CPC/competition
- Quickly spin up new funnels for these ad groups
- Test test funnels and scale winners as ad groups to lower your overall
- CPC in account
- CPA in account
- Use ad groups + GPT to identify more KW permutations in adjacent clusters
Process
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Use series of prompts & CSVs to generate new KW permutations
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Feed these into a keyword planning/forecasting tool (Google Planner, SEMRush, Ahrefs)
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Identify which KW clusters have
- Lower than account CPCs
- Enough volume to run ads to
- Low-medium Competition
-
Once we’ve identified KW clusters
- Use chatGPT KW Generation from Seed list Prompt to find all related KWs
- Build an ad group & funnel (LP) to test them
-
Run this process on a monthly basis to continue finding KW opportunities which lower overall CPC, and ergo CAC
That’s it!
If you want the exact prompts and strategy, drop a comment and I'll DM you the notion doc!
🙏
