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We finally launched The Failory Podcast!

In February 2019, I decided to start working on The Failory Podcast. I only knew it was going to be about failure in entrepreneurship.

Today, +13 months later, we've finally launched it with 4 episodes and 1 coming every week.

It's a podcast of interviews, similar to Indie Hacker's one, but with founders who had a failed startup in the past and nowadays run a successful one. The objective is to compare what went wrong in the first venture that it failed and what changed in the second one that it succeeded.

Our first interviewees are:

  • Eric Bandholz, who runs Beardbrand (making +$100k/mo) but previously failed with Wakomo.
  • Mike Carson, who failed dozens of times until he created a script that purchases domains just when they expire and sell them to interested people (making +$125k/mo).
  • Brian Rhea, who failed to build Binocs and returned the VC funding 2 years after starting, but now runs Headlamp, a feedback tool for remote teams.
  • Buster Benson, who raised $250k to build a gamification platform that helped players take steps towards better health and failed, but now runs 750 Words and makes +$20k/mo.

I can't believe that after so many months of postponing this and struggling with launching it, we're finally featured in Product Hunt. We're currently doing it pretty bad, anyway :(

I'd completely love and appreciate it if you could write your thoughts below (or any questions you may have). Even 3-5 words would be helpful! And don't worry about being harsh, it's okay. We know there's room for improvement.

  1. 3

    Sounds really interesting. Will check the first episodes out this week!

    1. 1

      Great, let me know your thoughts about it. I recommend you this episode.

  2. 3

    I'll have to check it out - I co-host a podcast called The Art of The Fail (www.theaotf.com) where we chat with startups founders about their failures and hardships. Always love hearing these stories and how people are able to come out on top after experiencing such.

    1. 2

      Very cool, I am particularly interested in this topic. I like failory's content as a founder myself it is extremely helpful. I feel like there is more room for these types of lessons.

      Would you be interested in chatting for a few minutes? I built an online video tool and am doubling down on the audiogram style content. I have some really cool stuff cooking up and I would like to learn about how you're promoting your show.

      I'm focused on making these types of videos https://go.aws/34AuqQv I actually built this with the tool https://storycreatorapp.com/.

      1. 1

        Awesome, thanks for passing that along! And absolutely I would be - always open to chatting.

    2. 2

      Hey Kris! Nice to meet you ;) I have heard of The AOTF though I haven't heard any episodes. Will be giving them a look this weekend.

      1. 1

        Thanks, Rich! Let me know your thoughts - maybe we can co-collab on some initiatives in the near future. Great work!

  3. 2

    We never spoke but I remember you launching Failory back then and thought it was a really cool idea. Upvoted!

    1. 1

      I was checking Zero to Marketing just today! What a coincidence ;)

      1. 1

        Oh wow 😂 What do you think about it?

        1. 1

          Really cool! I read the last issue and found it interesting.

  4. 2

    Awesome - I love content like this.

    1. 1

      Awesome!! Thanks for the kind words ;) Anything, in particular, you would like us to publish?

      1. 2

        I always love to learn about tough trade offs and decisions that executives need to make that turned out to be a failure. Something along the lines of "What company-ending decisions did you have to make? Why did you make that choice?"

        1. 1

          Awesome! noting down that :)

  5. 1

    Hey, I love the podcast and have gained some value from it. I am a new founder and am soaking up all the material I can get. I am wondering how you are promoting your content? I have been working my ass off on a video editing tool, I am learning how to sell and really want to help solve problems. Would you be interested in chatting for a few minutes?

    No worries if you're too busy, I am just trying to identify some of the common problems folks in your position are facing so I can continue to add more value to https://storycreatorapp.com/. I feel like the product is really close to solving some of these problems but I want to keep my mind open.

    I am also curious to know where folks like yourself hang out. My goal this week is to take a step back from the product (VERY HARD) and engage with potential users. I also want to see if I have solved the right problems.

    1. 2

      hey! thanks for the kind words. I'm glad to hear you're working on Story Creator, it looks really cool. I'm currently testing Wavve to do something similar to what I could do with Story Creator, but will consider using it.

      As for where we hang out, I usually check Reddit, Hacker News, IndieHackers and Twitter.

  6. 1

    Hey @richclominson We know editing on a weekly basis can get hard so we'd love to help out in any way possible. !

    1. 2

      We have an amazing editor so will pass, but really like what you've built ;)

    1. 2

      Here it is: https://www.failory.com/podcast

      You can also find it above on "we've finally launched it with 4 episodes"

    1. 1

      Oh yes, just fixed it. Thanks! Hope you like the episodes.

  7. 1

    That's awesome! Best of luck on the launch!

    How are you measuring the launch? I mean, you said that you're doing pretty bad, did you have any numbers you aimed to?

    1. 1

      Great questions ;) I'm measuring 3 things mainly: social interactions on communities and Twitter, users and page visits on Analytics, and episode downloads on Transistor, my podcast hosting service.

      1. 1

        And did you pan out possible scenarios of how it would go? For example if you had a best case scenario where you have X amount of page visits on Analytics, a worst case and an average one? I found that by doing that I can then measure against those scenarios I layed out beforehand and not feel down because of X number, because I have nothing to compare it against really. Just my 2 cents, hope it helps!

        1. 1

          True! I didn't write any specific numbers, but was expecting some thousands (2-4) on the first 4 episodes (in total). Right now, we're far from that number but let's see how does this continue.

  8. 1

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