The Meta Ads manager is fine for running campaigns. It is frustrating for analysis. Breakdowns are buried, cross-campaign comparisons require exports, and getting a clear picture of which creative is actually working means a lot of clicking.
Smacient is an MCP connector that gives Claude live access to your Meta Ads account. No downloads, no copy-pasting, no stale CSVs.
Claude can:
List all connected Meta Ads accounts
Pull an account summary including spend, ROAS, CTR, CPC, CPM, and conversions
Analyse campaign performance ranked by spend and ROAS
Break down audiences by age, gender, country, or device
Analyse creative performance to identify which ads are driving results
Surface budget optimisation recommendations based on live performance data
Report on placement performance across Facebook Feed, Instagram Feed, Reels, Stories, and Audience Network
Walk through the full conversion funnel from impressions through to purchase
The creative analysis tool tends to be the most useful for teams running a lot of ad variants. Ask Claude to pull ad-level performance and rank by CTR and ROAS, and you get a clear view of what is working without manually cross-referencing the Ads Manager interface.
You can ask things like:
"Analyse my Meta Ads campaigns from the last 14 days. Which campaigns have the best ROAS and which should I consider pausing?"
Or:
"Break down my audience performance by age and gender. Where is the conversion rate strongest?"
Meta Ads access is free to use within the Smacient credit system. Connect via OAuth from your dashboard in a couple of minutes.
30 free credits every month, no credit card required. Paid packs start at $9.