Our MarTec start-up Friendly currently generates an annually recurring revenue (ARR) of $27,106. Of this, a whopping 71% ($19,243) came from affiliates and agency partners:
Six active customers came through affilates and agency partners, including our largest customer. Another one is still in the trial phase.
I decided to develop the affiliate program myself and not to rely on an existing solution like Rewardful. I had three reasons for this:
I wanted to have maximum control over the affiliate program so that I could influence every aspect myself.
The integrity of our affiliates and partners is of the utmost importance to me. There are many ways in which bad affiliates can even harm you. That is why I did not want a fully automated solution. Instead, I do things that don’t scale: I make a personal video call with each potential affiliate before we work together.
Another aspect is of course the cost – having your own solution will save you money for a tool. But that was not the main reason for my decision.
In this article I am going to show you the implementation of our affiliate program in detail in three simple steps.
Important note: if you don’t want to deal with web development or are looking for a fully automated tool, then this article is not for you. In this case I would choose an external tool.
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