We got 36 qualified leads yesterday and 10 booked calls for January.

This is simple email outreach. Most of you probably know this BUT it works.

Here are the steps:

1. Get a secondary domain similar to your current one but slightly different.

We do this just in case your main domain doesn't get blacklisted.

The best option is to use an alternate extension:

Instead of .com, consider .net or .org

2. Create an email address on that domain, it's best to use your name.

Next, we need to warm up the inbox. There are several services that do this.

This automatically sends and replies to emails from your inbox and "warms it up" naturally for around $10/month.

Warm for at least 15 days.

3. For our mailer we use Apollo - an email automation tool with its own database of 64 million verified email addresses.

You can access 10k of these per month for $79.

Remember to use the filter: Search > People > Email status > Verified

Select target industry, location, persona etc. and add to a list.

(Not affiliated with this product in anyway)

4. Create a sequence in Apollo

I found a 3-step sequence works best, sending on Day 1, Day 6 and Day 13

I like to start:

"Had a quick question.

I work at A, we do X.

If I were to put together a quick presentation on how you can X, would you be interested in taking a look?"

5. Connect everything:

• Connect your new inbox to Apollo
• Set inbox to send 120 emails per day
• Connect the inbox to a free Hubspot account (this makes managing replies super easy)
• Add your target lists to the sequence in Apollo
• Activate sequence

6. Replies will appear in your Hubspot conversations and will automatically be removed from the sequence.

If the reply is positive, send them your Calendly link.

If they don't book a call, follow up in a few days.

It's really that simple. You should be doing this.

If you have any questions, just let me know.

If you found this helpful, follow me: https://twitter.com/oliverkarlhan