We got accepted into Google Cloud for Startups — here’s what it actually means for an early-stage SaaS

Hey everyone 👋

We’re building MasterPlan, a SaaS platform for paid media professionals (currently in waitlist phase), and we were recently accepted into the Google Cloud for Startups program.

I wanted to share what this actually means in practice — beyond the headline.

As an early-stage SaaS, infrastructure decisions matter a lot. You’re not just building features — you’re building the foundation that everything will scale on.

Being part of the program gives us:

• Cloud credits that allow us to invest more in product development instead of early infrastructure costs
• Access to Google Cloud technical specialists
• A more robust and scalable architecture from day one
• A better environment to evolve our AI-driven planning features

For us, this isn’t about the badge.

It’s about reducing technical shortcuts early on and building something stable enough to support real media budgets in the future.

We’re still in waitlist, still iterating, still validating.

But milestones like this increase our confidence that we’re building on solid ground.

If you’ve gone through similar startup programs, I’d love to hear:

Did it meaningfully impact your growth or technical decisions?

Happy to share more about our application process if helpful.