We got featured on TechCrunch two weeks after launch. What now?

Hi folks. Looking for a steer from anyone who has been through this part of a launch and come out the other side.

I've been building talat (https://talat.app) with my friend and cofounder Mike; it's a private meeting transcription app for Mac and Windows that runs entirely on your own machine, with nothing leaving it (audio, transcripts, summaries, any of it). We launched about a month ago, and a couple of weeks in TechCrunch ran a piece on us (https://techcrunch.com/2026/03/24/talats-ai-meeting-notes-stay-on-your-machine-not-in-the-cloud/), which was incredible and still feels fairly surreal. We haven't raised and we don't have a PR agency behind us - it's just the two of us and a long backlog.

The TC piece did what you'd hope in the moment: a big spike in traffic, a bump in purchases, a small pile of warm emails, some nice stuff on socials. Things have calmed down a lot since then as you might expect, but we're still enjoying a bit of a long tail and I can't shake the feeling we need to capitalise on it - which is where I could do with input from people who have already been here.

How did you turn a one-off press hit into something that compounds, rather than a spike on a graph? Did follow-up coverage come because you chased it, or because you kept shipping and the next journalist found you on their own? Did any specific post-feature decision you made actually shift the needle, or did they just feel productive at the time?

Happy to answer anything about the talat, the TC process, or anything else of interest.

Cheers,